Camping Out on the Worldwide Web: Using Google AdWords in Search Engine Marketing Efforts for Camps





[guaranteed in stock]
Author: Deidre Pettinga, Jerry Flatto
Length: 67 minutes
Published: 2010
Format: DVD

Product Code: 827008047697
E-mail this product to a friend E-mail this product to a friend

DVD
Quantity:   
Price: $8.00 
DOWNLOAD
Quantity:   
Price: $37.46 
DVD+DOWNLOAD
Quantity:   
Price: $55.00 
In early 2009, students from the University of Indianapolis worked with ten American Camp Association camps on a semester-long project designed to optimize the web-presence of each camp. Using Google AdWords, students developed and executed strategies for a variety of camps, both day and residential. Camping Out on the Worldwide Web: Using Google AdWords in Search Engine Marketing Efforts for Camps reviews the results and recommendations of that undertaking. The DVD offers ideas and insights that will allow camp managers to better understand the world of search engine marketing and how to integrate Google AdWords into a camp marketing strategy.

Among the topics covered:

• Google AdWords
• Pre-campaign summary
• Campaign analysis
• ACA camp results